Monday, January 15, 2018

Grow Your Business with Effective Direct Marketing Strategies


At Alliance Physical Therapy Partners, experience has taught us that when a business is given the right support – the potential to succeed is limitless.  Along with our team’s extensive healthcare background as well as working with a network of successful practice owners, Alliance has a good idea of what works and what doesn’t.  Bearing that is mind, our goal is to a build a nationwide network that gives members access to all of the services they need to guarantee their success.      

For practice owners who are trying to go it alone, one of the problems they face are dwindling patient referrals.  As a network member, we assist our partners with creating direct marketing strategies designed to effectively market the practice to increase referrals and grow the business. Relying on the expertise of our professional team as well as leveraging the strategies of successful practices across our network, we help you develop a marketing plan that better communicates your message and strengthens your brand.   

Working together, we can help develop create direct marketing materials that allow you to effectively compete within your market and speak to your target audience.  Our experienced team can help you showcase the various services you offer on your website and in your print materials to help increase referrals from a variety of sources. Implementing the direct marketing plan will give you more control over your profitability and stability, and set you up for future expansion of the practice. 

We urge you to contact an Alliance advisor to learn about all the benefits you gain when you become a part of our network. In addition to helping you create a direct marketing plan, our team will help you improve your business plan and provide you with financial and acquisition management services as well as the capital to execute your plan.  Please see our website for the full range of services Alliance members have access to.  

Alliance Physical Therapy Partners was built on the idea that when practices have the capital, support and talent they need to grow - the sky is the limit for success.  By offering unlimited tools and resources, we allow you to focus on patient care while experts help you manage your marketing, billing, human resources and software.  Join our network and start building an Alliance today!

Friday, January 5, 2018

Our Team has an Extensive Healthcare Background


At Alliance Physical Therapy Partners, our team collectively brings dozens of years of experience in the healthcare field to provide our partners with a range of tried and true business solutions. Our vast understanding of the challenging healthcare landscape is why we started the Alliance network and we know that it is becoming increasingly more difficult for independent practice owners to go it alone.   

For example, most independent practice owners are spending more and more time focusing on compliance for insurance reimbursement. At Alliance Physical Therapy Partners, we offer oversight and advice from an experienced professional. Director of Compliance, Scott Knowlson, is responsible for overseeing ethics and compliance for all Alliance partners. 

Scott helps to prevent and detect violations of law, regulations and policies, along with creating training programs for compliance. He ensures that Alliance and our partners operate with integrity across the enterprise. His background includes working for national healthcare organizations to promote revenue by performing reconciliation activities, applying industry best practices to identify charge capture improvement initiatives.  

Another area that we provide expert assistance with is helping network partners create operational efficiency to allow them to provide excellent patient care. Viera Vorasarn, Vice President of Operations, oversees operations for Alliance’s corporate office as well as all partner practices. Viera is focused on ensuring physical therapy practices have the right staffing, processes and procedures that will set the standard of care in the industry. She brings ten years of experience in business development and operational excellence to the Alliance team.

This is just a sampling of the expertise the Alliance team offers to our network members in terms of financial management, acquisition management, direct marketing support, legal support, brand management and much more.  Please see our website for contact information to speak to one of our advisors.   

Alliance Physical Therapy Partners was built on the idea that when practices have the capital, support and talent they need to grow - the sky is the limit for success.  By offering unlimited tools and resources, we allow you to focus on patient care while experts help you manage your marketing, billing, human resources and software.  Join our network and start building an Alliance today!